Making the QR Code the Front Door
The technology worked. Adoption was the problem. A kit on every counter fixed it.
The Challenge
CareCredit had built a faster, better application path — custom links and QR codes that let patients privately see if they prequalify, right from the practice. The technology worked. Adoption was the problem: QR and custom-link applications were stuck at a small share of total volume, because busy practices had nothing in hand to make the new path visible to patients.
The Approach
Mindshare designed the Practice Success Kit — a turn-key, patient-facing display package a practice could deploy the day it arrived: kit cover, sticker sheets, surface clings, and an easel-back counter display, each carrying one message ("It takes two steps to help patients get care") and one action: scan to see if you prequalify.
The kit shipped to 63,000 practices by direct mail, backed by a four-touch email campaign to 90,000 practices that showed office teams exactly how to use each piece — where to place displays, what to say to patients, and how to get their custom QR code.
The Results
Why It Worked
Adoption campaigns fail when they explain instead of equip. Every practice got physical materials that did the explaining for them, and every email removed one more step between 'sounds good' and 'it's on my counter.' When the ask is effortless, behavior follows.
A product your customers should be using but aren't?
That's an education problem — our specialty. Let's design the kit, the sequence, and the nudge.